Turn complexity into the next useful decision.

Commercial plans often live across disconnected spreadsheets, decks, pricing assumptions, market knowledge, and recurring conversations. That makes it hard to see how a change in one variable should alter the next action.

I authored two HTML prototype concepts: a Shipment & Depletion Planner and a Spirits Price Simulator. The goal was to turn commercial expertise into clearer, repeatable interfaces that help users think through scenarios rather than merely store numbers.

• Organize the planning flow from growth target to depletion requirement, account action, budget, pacing, and long-range view.
• Make scenario assumptions visible so teams can compare decisions rather than argue from different hidden inputs.
• Connect commercial math to practical next actions and execution pressure.
• Use AI-assisted development to accelerate prototype design while keeping the commercial logic grounded in field experience.

The prototypes demonstrate how a sales and marketing generalist can also build the practical systems a team needs to make better decisions, communicate assumptions, and move from analysis to execution.

The interface above represents the planning modules from the original prototype.

A combination that is still unusual: commercial fluency, systems thinking, interface judgment, and enough technical range to turn an operating problem into a tangible prototype.